For thirty years Bobux has been making the best shoes they can make for growing feet. From humble but exciting beginnings that started three decades of growth and adventure. Founded in a garage in New Zealand in 1991 - not unlike other garages where all great inventions are invented, Chris Bennett had a serious challenge ahead of him. He and Bobux co-founder Colleen needed shoes for their baby daughter Chloe, but nothing on the market would do.

In that fateful garage, armed with leather, suede and a couple of rubber bands, Chris had an idea - Soft Soles. The first of their kind. He crafted the materials together and finally, Chloe had soft, comfy shoes that let her little feet move naturally. Over the years the brand has developed and now exports to over 40 countries around the globe, crafting the best kids shoes for growing feet.