In Turkish, Mavi means ‘blue’ – a word that is fairly common. In the world of denim, however, Mavi are anything but. Infusing Mediterranean detail with world-class denim, Mavi give an exotic twist to an otherwise run-of-the-mill garment. Even with their heritage of craftsmanship, Mavi never stay still, always pushing for innovation. Since 1991, the've become Turkey’s biggest fashion label. It’s easy to see why their shade of Mavi is anything but ordinary.